Franchise Benchmarking: Where to Start and What to Track

Jun 19, 2020

Welcome to Life Designers, the premier consulting and coaching firm specializing in business and consumer services. In this article, we will dive into the world of franchise benchmarking, exploring the crucial starting points and key metrics to track for franchise success.

The Role of Franchise Benchmarking

Franchise benchmarking plays a vital role in evaluating the performance of your franchise business and comparing it to industry standards. By analyzing various aspects of your operations, you can identify areas of improvement, refine your strategies, and stay ahead of the competition.

The Starting Points

When venturing into franchise benchmarking, it is essential to start with a clear understanding of your business goals and objectives. By defining your desired outcomes, you can tailor your benchmarking efforts towards areas that align with your overall vision.

1. Financial Performance

One of the key starting points in franchise benchmarking is analyzing your financial performance. This involves assessing metrics such as revenue growth, profitability, and return on investment. By comparing these numbers against industry benchmarks and top-performing franchises, you can gauge how well your business is performing and identify opportunities for improvement.

2. Customer Satisfaction

Customer satisfaction is a crucial aspect of running a successful franchise business. By measuring customer satisfaction levels and comparing them to industry standards, you can identify areas where you excel and areas where you need to improve. Understanding the needs and preferences of your customers will enable you to enhance their experience, build long-term relationships, and drive loyalty.

3. Employee Engagement

Your employees are the backbone of your franchise operation. Engaged employees lead to increased productivity, improved customer service, and overall business success. By benchmarking employee engagement against industry standards, you can identify areas where your employees are thriving and areas where you can make necessary improvements. Creating a supportive and motivating work environment will result in a more engaged workforce and ultimately contribute to your franchise's growth.

What to Track for Franchise Success

To achieve success in franchising, it is crucial to track the right metrics. Here are some key areas to focus on:

1. Sales and Revenue

Tracking your sales and revenue performance is essential for financial success. Monitor your monthly, quarterly, and yearly sales figures, comparing them to industry averages and your own historical data. By identifying trends and patterns, you can spot opportunities for growth and make informed decisions to drive revenue.

2. Customer Acquisition and Retention

Understanding your customer acquisition and retention rates is vital for sustained business growth. By tracking these metrics, you can assess the effectiveness of your marketing strategies and customer retention efforts. Implementing targeted campaigns and initiatives to attract new customers while fostering loyalty among existing ones will contribute to the long-term success of your franchise.

3. Operational Efficiency

Operational efficiency is key to achieving consistent and sustainable results. Track metrics related to your operations, such as inventory turnover, employee productivity, and overall process efficiency. Benchmarking these metrics against industry best practices will allow you to streamline your operations and maximize profitability.

4. Franchisee Satisfaction

Keeping your franchisees satisfied and engaged is essential for a thriving franchise network. Regularly survey your franchisees to gauge their satisfaction levels and identify areas where you can provide better support and resources. By fostering a strong sense of collaboration and partnership, you can create an environment where franchisees feel valued and invested in the success of the overall brand.


Franchise benchmarking is a powerful tool that empowers franchise owners to assess their performance, identify areas for improvement, and drive growth. By focusing on financial performance, customer satisfaction, employee engagement, and tracking key metrics such as sales and revenue, customer acquisition and retention, operational efficiency, and franchisee satisfaction, you can stay ahead of the competition and achieve success in your franchise business.